About us

liv is the Scandinavian word for life !

The brand liv was founded in 2005 by Tina and Asad Mirza. The Copenhagen-born Tina studied graphic design and Asad, who was born in Pakistan, has a business background. Their combined ressources form the cultural mix, which reflects in the design of all liv products. Every six month a new collection is created with cultural references to journeys to around the world.

Not only are our hearts beating faster for beautiful designs. Equally important to the look and feel is the background of our products, that are produced under ethical conditions and match our moral standards. It is our aim to create products of recyceled or reclaimed materials, whenever we can, to offer you a green living design item. Moreover, the liv team stands up for working conditions, which exclude child-labor and discrimination, but secure fair employment and educational programs for our craftsmen and women. This is our commitment to a clean and safe environment.

Our products are all crafted in traditional techniques, to ensure the survival of the cultural heritage, that is passed from one generation to the next. That means that all our lovely products are hand-made and every piece is one of its kind.

Discover the world of liv and bring life into your home!


Tina Mirza
CEO, Designer

Asad Mirza
CEO, Head of Logistics

Anne-Sophie  Hémery
International Business Relations Manager

Laura Stragapede Grell
Sales Manager

Anna Martynenko
Onlineshop Manager

Bettina Aleanakian

Markus Steenpaß
Sales, Head of Technics

Tim Pannier
Visual Merchandising,
Shop Manager Concept Store

Heike Pascher
Co-Manager Concept Store



Our agents:


Denmark | RaaStyle Agentur

Karina Raabjerg
+45 42453220


Finland | HR-Living

Suvi Hakala
+35 407005882


France North-West | SAS Froc

Karine Froc
+33 613752745


France North, East, South | Beau Agency

Edith Mooij
+33 695901140


Portugal | Trendy Pillows

Maria Parente
+351 932182533


Spain | Francisco Cumellas

Xavier Papiol
+34 932007173



Anastasia Kutznetsova
+44 7527091756